Let me tell you a story. I live in the San Francisco Bay Area, the heart of the Silicon Valley. I was relaxing with a cup of coffee on a Sunday morning, casually looking through the San Jose Mercury News. Unexpectedly, I saw a HUGE ad from LinkedIn that included 19 job postings! It was in the classified want ads section. Of a physical newspaper! What??!!
LinkedIn had a 5”x10-1/2” ad that filled the bottom left-hand corner. It was a dense text in much larger font than others on the page, with a double border. Each job had a one-sentence description with the job title and req. number in bold font. It caught my attention and I wasn’t even looking for it!
I found that there were 2-1/2 pages of postings. They were all top-tier companies such as:
- Microsoft
- Flextronics
- Adobe
- Hewlett Packard
- Intuit
- Apple
- Oracle
- Workday
- Accenture
- Amazon
- NetApp
- Netflix,
- PayPal
- Lawrence Livermore Labs
- And more
Almost all of the jobs are for software engineers, managers, and executives, with a few others thrown in, such as accounting.
Inexpensive Advertising for Companies
It is well known that each individual hire for a company can cost several thousands of dollars. I don’t know what it costs to do a newspaper classified ad, but I imagine that it would be only a small chunk of that money. If LinkedIn hires even one person this way, it will have been worth it.
And newspapers likely give really good customer service for employers who are buying ads, because it must be one of the few ways that the newspapers are increasing revenue, not losing it.
Find Job Postings in Other Parts of the Country
When it comes to newspapers, I don’t know what types of jobs will be posted in other parts of the country that have a broader range of industries compared to these here in Silicon Valley. But take a look, particularly on Sunday, to see if you find job postings for you and you might be surprised.
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I hope to hear from you!